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MacefMag |
 It is true that as people’s tastes and expectations change with
time, so does consumption; “unjustly” it might be said, since
still-flourishing skills, beautiful, well-made products and
techniques which are the fruit of brilliant intuition and
ancient, masterly processes are often left behind as society
evolves.
It would be unfair to the many successful businesses which take
the place of those in decline to be outraged. In reality, the
economy is “amoral”, in the sense that the advent of new
products and the decline of others are caused by nothing more
than the continual search on the part of consumers for greater
well-being, comfort and usefulness.
This process is well underway in the home-products business. It
is futile for those who are adversely affected to protest about
“unfair competition”; some introspection would be much better,
to see how even “dated products” can jump on the speeding train
of progress. Metaphorically, this train can be caught in two
ways: by educating the consumer to appreciate the values (the
products, ways they can be used) we bring to the table, or by
adapting what we know how to do to what the market now wants.
Neither way is easy: they force us to change, maybe just as we
would like to enjoy the fruits of our labour. But there is no
other way. And the results, for those who do not refuse the
challenge, can be surprising.
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The registration to receive the 3rd issue of Macef Mag is closed.
Do you want to receive the 4th issue of MacefMag?
Fill in the form before the 30th october.
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PAGE 4
[.pdf 469 Kb]
FRA TRADIZIONE E DESIGN
Between tradition and
design |
PAGE 9
[.pdf 464 Kb]
LE ABILITÀ DELLA CREAZIONE
Creation ability
[ di/by Marco Migliari ] |
PAGE 12
[.pdf 312 Kb]
A TAVOLA CON UN CLICK
At the table with a click |
PAGE 15
[.pdf
640 Kb]
MENO COPPIE IN TAVOLA
Fewer couples at the table |
PAGE 20
[.pdf
639 Kb]
NEL LABORATORIO DELL’INNOVAZIONE
In the innovation laboratory |
PAGE 23
[.pdf
471 Kb]
LA COMPETIZIONE? BEN VENGA
Competition? Bring it on! |
PAGE 28
[.pdf 675
Kb]
VISIBILITÀ AGLI INVISIBILI
Visibility to the invisible |
PAGE 34
[.pdf 1,3 Mb]
THE BEST OF ORNAMENTA
The Best of Ornamenta |
PAGE 41
[.pdf
455 Kb]
DENTRO LE GEMME
Inside the world of gemstones |
PAGE 44 [.pdf
110 Kb]
LA SIGNORA DELLE GEMME
The lady of gemstones |
PAGE 45
[.pdf
418 Kb]
VISTI PER VOI A MACEF
Seen for you at Macef |
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PAGE 48
[.pdf 539 Kb]
UN FIORE IN SALOTTO
Flower in the living room |
PAGE 52
[.pdf 259 Kb]
PENNE, MATITE E GESSETTI
Pens, pencils and chalks |
PAGE 55
[.pdf
465 Kb]
TUTTI PAZZI PER IL PRESEPE
Everyone’s crazy about Christmas crib |
PAGE 59
[.pdf
226 Kb]
I BIMBI GIOCANO ANCORA
Children still play |
PAGE 61
[.pdf
834 Kb]
LA MILANO CHE VERRÀ
The Milan of the future |
PAGE
68
[.pdf
397 Kb]
LA QUALITÀ A TAVOLA
There’s quality on the table
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PAGE 72
[.pdf
322 Kb]
PRODOTTI E IDEE DAVVERO DIVERSI
Really different products and ideas |
PAGE 75
[.pdf 612 Kb]
STORIE AZIENDALI
Company stories
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PAGE 92
[.pdf
1,2 Mb]
MACEF IN TOUR
Macef on tour
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PAGE 105
[.pdf
854 Kb]
MACEF FACILE
Easy Macef |
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