It is true that as people’s tastes and expectations change with
time, so does consumption; “unjustly” it might be said, since
still-flourishing skills, beautiful, well-made products and
techniques which are the fruit of brilliant intuition and
ancient, masterly processes are often left behind as society
evolves.
It would be unfair to the many successful businesses which take
the place of those in decline to be outraged. In reality, the
economy is “amoral”, in the sense that the advent of new
products and the decline of others are caused by nothing more
than the continual search on the part of consumers for greater
well-being, comfort and usefulness.
This process is well underway in the home-products business. It
is futile for those who are adversely affected to protest about
“unfair competition”; some introspection would be much better,
to see how even “dated products” can jump on the speeding train
of progress. Metaphorically, this train can be caught in two
ways: by educating the consumer to appreciate the values (the
products, ways they can be used) we bring to the table, or by
adapting what we know how to do to what the market now wants.
Neither way is easy: they force us to change, maybe just as we
would like to enjoy the fruits of our labour. But there is no
other way. And the results, for those who do not refuse the
challenge, can be surprising.
The registration to receive the 3rd issue of Macef Mag is closed.
Do you want to receive the 4th issue of MacefMag?
Fill in the form before the
30th october.
It is true that as people’s tastes and expectations change with
time, so does consumption; “unjustly” it might be said, since
still-flourishing skills, beautiful, well-made products and
techniques which are the fruit of brilliant intuition and
ancient, masterly processes are often left behind as society
evolves.
