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A group of Italian designers (Roseto
degli Abruzzi), made up of Andrea Cingoli, Paolo
Emilio Bellisario, Cristian Cellini and
Francesca Fontana won with their din-ink
project, an innovative set of plastic travel
cutlery made with the ordinary caps of
ball-point pens. The third winner was the
Japanese Shuhei Senda with a leaf-shaped spoon
which has nothing particularly functional about
it but rather entrusts its “message” as an
innovative object to the fact that the beauty
and singularity of the object should endow a
banal and mechanical gesture such as carrying
food to the mouth with poetic value.
Participants in the competition were asked to
design cutlery, knives, utensils and tools for
the table and the kitchen (excluding electrical
appliances) with inevitable reference to the
stereotypes that accompany our vision of a
“future possible”. “We chose to set our Dining
in 2015 – says MACEF exhibition director, Nello
Martini – because among the numerous future
possibles, 2015 could see Milan, but also all of
Italy, hosting the Expo World’s Fair, which
would truly be a magnifying glass under which
the whole world could examine all our real and
supposed abilities. So both symbolically and
concretely, 2015 is the target of excellence we
are all aiming for”.
The competition was promoted and managed through
the specialized website designboom.com. The jury
comprised of a chef (Fulvio Pierangelini), three
designers (Cristoph Radl, Toshiyuki Kita and
Luca Trazzi) and Nello Martini as representative
for Macef. The awards ceremony was presented by
Gabriella Giobbi, Honorary President of Fiera
Milano International and Deputy Vice-President
of Fondazione Fiera Milano. The prize-winning
projects, together with all those short-listed
(more than three hundred) were on show for the
duration of Macef (which closes its doors today)
in Hall 9.
As usual, the level of participation by young
designers was extraordinary: there were 4,838
entries from 98 countries (466 from Italy, but
also 353 from China, 289 from the United States,
212 from Korea, 193 from India, 198 from
Portugal.…). A high proportion (42.7%) of
entries was from female designers. Such a high
level of participation is explained by the
extent of the professional audience the
designers hope to reach, and the opportunity,
which past experience has shown to be much more
than a mere hypothesis, of finding industrial
partners to work with at Macef.
Press Office
Simona Musazzi
+39 02 48550469
smusazzi@fmi.it
Caterina Zambelli
+39 02 48550334
czambelli@fmi.it
Communications Consultant
Paolo Mastromo
+39 02 48550407
paolo.mastromo@gmail.com
Edelman
Maria Grazia Vignoli
+ 39 02 63116.259
mariagrazia.vignoli@edelman.com
Lea Iervoglini
+39 02 63116.266
lea.iervoglini@edelman.com
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