The 84th International Home Show closes this evening
More than 85,000 visitors to Macef Spring,
overseas visitors on the increase.
The 84th International Home Show closes with
over 85,000 visitors, of which 11,513 were from
overseas (+5.8% compared with the January 2007
edition) and with twice as many top buyers from
all over the world.
“We bet on quality and we won - says Sandro
Bicocchi, Managing Director of Fiera Milano
International, who organize the event – and the
outlook for the new three-year development plan
for the show, strongly based on co-marketing
with the exhibitors, is looking good.
This Macef’s winning formula is demonstrated
by the fact that there were actually waiting
lists in some halls.
The aim, shared by Fiera Milano, is to invest
with an eye first and foremost on the quality of
the expository project.”
“The guidelines for the future of Macef – say
Bicocchi – are innovation and
internationalization. What unites the two is the
reality, the ability of this show to present the
market with modern products, not so much in the
formal sense (which also happens) as much as
with regard to concrete usability: products that
are beautiful and useful, reasonably priced and
therefore accessible, that move the turnover of
a sector estimated at around 5 billion Euro”.
