Devi installare la versione Flash Player
Nonhai abilitato JavaScript
Macef
September 2008

International Home Show

5 - 8 September 2008
NEWSLETTER:
 
I accept data processing terms
EXHIBITORS LIST:
Macef September 2008
view >
Press Area | press release

Milano, gennaio 2008

ARTEX

CREAZIONI
Discovering unsuspected master craftsmanship

Hall 1 - Macef – International Home Show
18-21 January 2008
Fieramilano - Nuovo Quartiere Rho - Pero

At the next edition of Macef – International Home Show – an area over 360 sq.m. (stands F17 – H12) in Hall 1 will be enlivened by the Creazioni section. The event has been organized by Fiera Milano International in collaboration with Artex – Centre for Traditional and Artistic Tuscan Crafts, with sponsorship by CNA and Confartigianato. The inclusion of this area as part of the Furnishings and Decoration section, where furnishing accessories, decorations, textiles and design objects play the leading role, was by no means accidental.

The various high-impact displays are very different from each other, but the arrangement has been carefully thought out down to the smallest detail to give an overall coordinated effect based on an organic staging and setting concept.

The main aim of the Creazioni project is to focus on promoting the legacy of innovation and research that exists in the Italian and international artistic artisanal crafts sector and create new areas of interest for those operating in the sector.
This exhibition space, much evolved compared with the first edition, will put the spotlight on products where the value of the project - whether it is an innovation, design or research project - emerges thanks to extremely high technical and manual abilities that allow ideas to take shape as unique objects with great personality.

The originality, refinement, curiosity and innovation of the objects selected are representative of the creative ideas and the projects behind them. On display will be dynamic pieces chosen for the energy they communicate and for their significance; for design in daily living and the rediscovery of traditional materials used in an innovative way.

Furnishing accessories where copper, glass and wood are shaped to form mirrors, trays and clocks. Ceramics made with the ancient Raku technique. And gold, silver and bronze jewellery with essential designs or embellished with stones; notebooks and photo albums in extravagant paper; pieces in pottery or fused glass with strange, sinuous, ethereal shapes and delightful colours. Even the light fittings become sculptures that decorate.

Among the protagonists, in addition to those companies which are already well-known and “consolidated” in the sector, will be young, emerging enterprises, essentially made up of designers and/or artists who produce their own creations. The common denominator must be a rigorously high level of quality, such as to allow a complete picture of the innovations and trends of Italian and European artistic craftsmanship to be traced.
An important new aspect of this edition of Creazioni is its openness to internationalization.
Creazioni gives life to a new, prestigious showcase for master craftsmanship from all over the world.t some of the element that animate this edition.

 

 

Press Office

Simona Musazzi
+39 02 48550469
smusazzi@fmi.it

Caterina Zambelli
+39 02 48550334
czambelli@fmi.it

Communications Consultant
Paolo Mastromo
+39 02 48550407
paolo.mastromo@gmail.com

Edelman
Maria Grazia Vignoli
+ 39 02 63116.259
mariagrazia.vignoli@edelman.com

Lea Iervoglini
+39 02 63116.266
lea.iervoglini@edelman.com

angolo  
 
  
ORGANIZING SECRETARIAT

Fiera Milano International S.p.A.
via Varesina, 76 - 20156 Milano
Tel. +39.0248550.1
Fax +39.0248004423
e-mail: macef@fmi.it
 
  Milano Expo 2015