Home Trends
See Macef January 2008 on LEONARDO TV
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Macef World
Home life style trends at Macef
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MACEF WORLD
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Surprise effect
The pop up home A widespread
mood to be permeated by what happens outside,
constantly looking for a surprise effect. A
casual way of life which conceives mutability
and changement as opportunities. A fluid
existence with unpredictable paths, where people
identities are shaped by never-ending role
games. Improvisation is preferred to planning,
hazards to forecast.
Nostalgia The life storehouse A trend based on a continuous reuse of styles and behaviours from the past, as an immense, vital repertoire of images, icons, graphic and figurative references, which fashion system, advertising, design, and graphics draw from/on. A constantly renewed fascination which keeps going back by quoting and redefining a handful of archetypical images and mythical places.
Lost Paradise Back-to-nature living Home as a little and private paradise where you can find again the pristine space of the origins and a natural balance with yourself, the others and the environment. The core values of the daily back-to-nature experience are the olistic wellness, pursuit of freedom, authentic materials and places.
SuperFlat
The bidimensional house An aesthetic trend based on two-dimensional expressiveness. Ultra-flat objects, flat surface that evoke the fluidity of the digital world. The lack of depth exalts the primacy of the gesture and the line. It's the graphic mark that becomes an object or a decoration with the aid of old (stencils, drawings, wallpaper) and new technologies (laser).
Macef Design Award
Dining in 2015 at work - during travel - at
home. The award, named in memory of Massimo
Martini, the founder of Macef, is thought
for young designers from all over the world.
The participants have presented very
interesting works on the “possible future”
of cutlery, cookware, tableware and utensils
for the table and the kitchen.
An overview of current and future on the
answers of the Design world concerning
matters linked to food consumption and
enjoyment. The tools that gravitate around
food and the food itself are the focus of
Food Design studies. Food Design 2.0 is the
new frontier of open source designing in
Food Design. Cocotte Minute, an exhibit on
the evolution of pressure cookers as a
cooking tool.
Food Design Store, an overview of products
where the design process of food design
makes the difference.
Directed by Paolo Barichella with Food
Design Studio and the participation of ADI
Delegazione Food Design
