MACEF MAG |
Macef Mag presents the dates and organization of the
Milan International Home Show twice a year, and at the
same times tells the stories of the sectors, companies and
new products involved.
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LANDSCAPE: ROSENTHAL MEETS PATRICIA URQUIOLA
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 Corso Italia
Rosenthal presents Landscape, the new dining concept created by Patricia Urquiola. Patricia Urquiola’s design, balanced between the dining customs of the West and Oriental tradition, is laced with new, unexplored decorative patterns that thread their way through the whole collection. The display illustrates the four year-long journey that led from the first prototypes to the birth of the product by way of factory tests, models, moulds and the development of new manufacturing techniques. |
IN VIAGGIO CON BIJOUX |
Hall 12
This year there will be an additional opportunity for visitors to Macef, and it is tied to a visit to the costume jewellery halls. Hall 12 is the subject of the “In viaggio con Bijoux” competition which is giving away a week’s holiday for two people. The winning postcard will be drawn from those dropped in a barrel situated in the centre of a refreshment area enlivened by music and tastings. Postcards to enter the competition will be handed out at all the reception desks. The dream destination for the lucky winners is Kenya.
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CREAZIONI |
Hall 1 E17 H12
A 600 sq.m. area dedicated entirely to Italian and international artistic crafts by successful companies in the field, and by young, up and coming self-producing designers and/or artists.
Innovation, design, and research combined with exceptional technical and manual skills (direct descendants of artisanal tradition and skills), creating unique items with great character.
In collaboration with Artex- Centre for Tuscany’s Traditional and Artistic Crafts.
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Photogallery
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ART & FLOWERS BY MACEF |
Hall 2 T21 V29
A real chance to meet the best national and international Floral Designers who will present a different theme every day in a crescendo of feelings, suggestions proposals.
Theme of this edition: Autumn flowers in the mountains, Colours and Scents of flowers and gardens, The Bride and Groom in the garden or Newly-weds in the garden and the Macef Christmas, trends for inside and out.
Organised by Floral Designer, International School of Floral Art. |
Photogallery
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THE BEST OF ORNAMENTA |
 Hall 12 C22 D29
The competition aimed at rewarding the creativity of the producers of costume jewellery is now in its third edition and organized by Macef in collaboration with the specialist magazine Ornamenta, will take place in its traditional setting in Hall 12. This year there are four categories in the competition: Best use of crystal; Best use of black and white; Best accessory/costume jewellery inspired by the plant world; Best accessory/costume jewellery inspired by the animal world. A panel of experts will judge the ideas submitted by exhibitors and will choose 12 finalists, whose creations will be hosted inside the Ornamenta space for the entire duration of the show. The highlight of the event will be the award ceremony on Saturday, 6 September at 12 noon.
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PICCOLE FANTASIE
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Hall 12
The “Piccole Fantasie” area, dedicated to fashion accessories, is a launching pad for small enterprises with a limited but highly specialized range, who aspire to becoming bigger through their creative abilities. With “Piccole Fantasie”, Macef confirms its reputation as a driving force for business as the many companies who found their trampoline onto the world’s markets at Macef in Milan can testify. |
GARDENS E DINTORNI |
Hall 12
Dedicated to everything to do with gardening, garden accessories and life in the open air, this area of Hall 2 houses products for picnics, candles and scents, artificial and fresh flowers, do it yourself items and products articles for outdoors. Aimed at Macef’s usual sales channels but above all at major wholesalers and Italy’s big Garden Centres. This area is also “incubator” project for promising new Macef exhibition sectors.
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Photogallery
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I LOVE GIFTS |
Hall 18
The project involves companies, products and ideas related to the world of gifts and gifts from all over the world. Divided into areas for different types of goods: I love kids (area dedicated to kids and their world – educational and learning toys, soft toys and accessories for their rooms); I love paper & leather (stationery and leather goods – diaries, photo-frames, albums and small leather accessories); I love packaging (wrapping and packaging products, ribbons and festive Christmas baskets to complete the range of goods offered by the gifts and corporate gifts sector) and I love gifts from the world (the latest ideas from all over the world).
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Photogallery
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DESIGNER CLUB |
Hall 18
Second time for the Designer Club area inside Macef. It hosts about twenty young jewel designers coming from the best production districts of high-end jewels. The aim of this initiative is to underline the value of innovation and research know-how in the jewel sector displaying unique and special objects. |
SHOP VILLAGE |
 Hall
7 A01 C30
The by-now traditional joint venture between
Macef and Art, “Arti della Tavola e del Regalo”
(Table and Gifts Arts), will take the stage with
Shop Village, a spacious area in Hall 7 where a
group of some of the leading tableware brands
will be present. In cooperation with Macef, Art
has also organized numerous promotional events
aimed at retailers of household articles: the
training courses for shop owners/assistants run
by Casastile/Il Sole 24Ore Business Media, the
Bon Vivre initiative with an exceptional partner
in Edizioni Condè Nast and initiatives dedicated
to the end user through the Webmobili search
engine. |
MACEF LAB |
 Hall 7 V01-Z08
Innovation (of products, processes and materials) is the route which companies are obliged to follow if they want to preserve and conquer markets. From next September’s edition, Macef will organize a grand initiative on this theme at the service of enterprises, both to promote the marketing of the numerous new and original products that are on display at the show and create the conditions for growth and development of the exhibiting companies’ capacity for innovation. This exciting initiative will be located in the heart of Hall 7 and will offer suggestions and ideas to exhibitors and visitors. |
MACEF MED |
Hall 7 V09 Z14
This is Macef Lab’s local initiative concerning the most innovative areas of the Mediterranean. The 2008 project – organized by Fiera Milano International on behalf of the Campania Region to highlight and promote its industrial, artisanal and service excellence – will materialize in a three day event from 22 to 24 November at the Scalo Marittimo in Naples, with conferences, illustrated case histories, and analysis and comments on the original, winning products and situations that are typical of the Campania Region. The Macef Med project will be presented at MACEF in Hall 7 in a space adjacent to the Macef Lab area |
PACKAGING FORUM |
 Hall 2 T07 U08
Looks also count… starting with the packaging.
The art of packaging on show at Macef - a dedicated area for the different,
highly-coloured, packaging techniques.
In collaboration with Gobbi Import. |
LOMBARDY REGION |
 Hall 5 Stand L11 M20
Lombardy Region – The Crafts and Services General Office will be present at the show with the aim of highlighting the excellence of artisanal production.
A photographic exhibition complete with objects and prototypes follows the creative and manual processes for products that represent the skills and passion of Lombardy’s artisans. Alongside will be a display of products by some of the companies who took part in the Artis project activated by CESTEC along specific disicplinary lines set by the Lombardy Region, to promote production in the wood and precious metals sectors. |
MILAN TOWARDS 2015 |
 Hall 5 K11 L20
The Milan Chamber of Commerce - Promos in an optics of Territorial Marketing promotes the Milan’s strengths as Art, Culture, Fashion and Tourism able to strengthen the competitiveness of the local system in an international panorama and in prospect of the EXPO 2015. |
NUNCAS
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 Corso Italia
Nuncas, with the care and love for the home at heart, welcomes visitors to 3 positions along Corso Italia:
- The home in the Blue Heart
- The home in the Red Heart
- The home in the Light Blue Heart
These are spaces inspired by the values of excellence of the company - tradition, specialisation and innovation, where guests will have a lovely surorise and a kind gift, discovering the best Nuncas products, resulting from a passion that is all Italian.
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EXPERIENCE |
 DISCOVER
EXPERIENCE, DESIGN AND NEW IDEAS
FOR A YOUNG TRENDY HOME
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THE WORLD SILVER SHOW |
 Only Macef offers such an all-encompassing view of the sector.
Silver in 6500 sq.m of style, design, quality, workmanship and artisanal tradition to satisfy a demanding international public looking for Made in Italy.
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BIJOUX |
 "BIJOUX, GOLD AND ACCESSORIES" discover the Macef world dedicated to the person, 4 entire halls where professional operators and those offering the latest trends can come together.
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ORO |
 2.200 sq. m. just for gold inside 'the world of Macef' dedicated to the person – Costume jewellery, Gold and accessories.
The synergy between sectors will create significant commercial moments with the chance of meeting the best production companies of high level costume jewellery and that with stones, silver jewellery and components and also the opportunity to complete the range of silver gifts presented at the World Silver Salon in
Hall 10.
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AT THE MACEF THE FINAL STAGE OF THE HELLO KITTY IN TOUR BY CAMOMILLA |
 Camomilla will present at the MACEF in Milan a rose-tinted fashion show: the last bags and accessories models by Camomilla, Hello Kitty and Camomilla for Hello Kitty will be presented, including the newest Hello Kitty Shoes, a true must in 2008, and Hello Kitty by Camomilla for Hello Kitty wines. An upcoming event ready to colour in pink the whole FieraMilano, as already happened in the Italian cities that housed the Hello Kitty Tour, the journey all over Italy in the loving kitten’s company, organized by Camomilla to celebrate its 25th anniversary.
“An Endsummer Night's Dream”: Business Centre South Gate - Saturday, September the 6th, at 8 o’clock pm - reserved fashion show - info: +39 02 48840405
info@camomilla.it
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MACEF WILL BE AIRED ON: |
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